More Projects

Foundational/explore

Through in-context interviews, participant observation, and longitudinal studies, we illuminated insights into the customer adoption journey, informed product directions and messaging, and focused the problem space.

Evaluative/Define

We’ve used storyboards, card sorts, and low- and high-fidelity prototypes to quickly and iteratively evaluate early-stage concepts, interfaces, and products. We prioritize user needs to proactively steer designs in the right direction.

Summative/Refine

Through baseline and iterative usability studies, we inform improvements to interfaces, information architectures, technology implementations, and experiences to ensure final products are not only usable, but also delightful.